For decades, small businesses have relied on the recommendations of friends and family to acquire new customers and grow sales. In fact, Nielsen reports that consumers trust word-of-mouth marketing from friends and family far more than any other form. Facebook helps businesses amplify their word-of-mouth marketing in the places where their customers are spending more of their time, online and on mobile devices.
Today, we are announcing new data that illustrates the scale at which people are connecting with U.S. small businesses on Facebook:
- There are more than 2 billion connections between local businesses and people.
- In an average week, there are over 645 million views of, and 13 million comments on, local business Facebook Pages.
- Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook.
These numbers illustrate the extensive reach for small businesses on Facebook. We also know that these numbers are made up of individual small business owners. The heart of small business may be in Dixon, Illinois where small businesses are collaborating and using Facebook to drive growth and build a stronger sense of community.
The small businesses in Dixon use Facebook Groups to plan and Facebook Pages to promote events in their town including Second Saturdays, a monthly event where Dixon shops feature the work of local artists in their stores.
Lisa Higby LeFevre, co-owner of Distinctive Gardens garden center, says Facebook has enabled small businesses in her town to connect with each other and the community in a way that never existed before. Events like Second Saturdays have reinvigorated Dixon’s downtown and made their municipality a destination for shoppers from across the Quad Cities region.
Lisa’s tips about how other small businesses can use Facebook include:
- Create a Facebook Group with other small businesses in your community to plan and brainstorm about events and promotions you can do together, like Second Saturdays or Sauk Valley Shop Small, another event where the small businesses in their region encourage people to shop at small businesses.
- Build a Facebook Page to communicate with the community and publicize your events.
- Use Facebook ads to get more people in your community to follow your Facebook Page, reach your customers and attract new ones.
Facebook is not just for fun; Distinctive Gardens’ grew their bottom-line using Facebook. Last year, Lisa saw a 40% increase in revenue from peak season sales – promoted solely on Facebook.
I’m inspired by Lisa and the small businesses in Dixon. I know there are many other small business owners with stories to share. We’d love to hear from you.
Please share your stories with us using this link: Submit Your Story. Maybe we’ll feature your business next.
— Dan Levy, Director of Small Business at Facebook